Whataburger | “Fortnite”

MCJ's Big Idea:

MCJ created a custom map for Fortnite Bedwars campaigns, inviting players to compete for a $25,000 prize. Streamers were encouraged to record themselves playing on the map, entering into a raffle for the grand prize. The campaign was a huge success, hosting over 19,000 unique players. Our vertical video ad titled "Look Up" was shared 24,000 times on Instagram, contributing to the campaign's reach.

Target Audience:

This campaign targeted Fortnite players and streamers, leveraging the game's massive fan base. The mix of custom content and the chance to win a significant cash prize generated strong engagement. By focusing on social media, we were able to drive awareness and participation in a way that resonated with gamers.

Challenges:

The project went smoothly, thanks in part to our use of animatics during pre-production. Presenting these early allowed us to get valuable creative feedback, which influenced the specifics of our shoot day in ways that traditional storyboards might not have facilitated.

Lessons Learned:

This project marked our first foray into using fully CGI characters in our spots. The "Whata-Guy" character was intentionally designed to appear like a video game reflection, opening up exciting possibilities for future creative expansions. We are thankful to the Whataburger team for such a fun and innovative project and look forward to seeing what comes next.