Maximize Production Value with Unreal Engine Previz

At Camlock Films, we've taken our previsualization to the next level by integrating Unreal Engine into our workflow, especially for commercial projects. This isn't just about adding flair; it's about redefining precision and efficiency. Traditionally, detailed animatics were reserved for big-budget scenes. Now, with Unreal Engine, we're crafting to-scale environments and using virtual cameras and equipment that mirror their real-world counterparts. This leap forward means we can visualize exactly how a shot will look, well before we set foot on location.

Our work for brands like WIC and AMD showcases the power of this approach, allowing us to compare 'before' and 'after' shots with unprecedented clarity. And while we have an ambitious animatic still awaiting its real-world counterpart, its potential alone demonstrates the value of this technology in planning stages.

This enables our team, alongside ad agency creatives and producers, to dive deep into discussions about editing, cinematography, and scene blocking without the usual constraints. It's a collaborative process that happens before anyone calls "action," ensuring that when we do, every moment is used to its fullest.

The game-changer?

Scanning actual locations and creating digital doubles for actors.

By optimizing our Pre-Pro

we're able to achieve more within tighter schedules, effectively reducing production costs.

In the fast-paced world of commercial filmmaking, where efficiency is king, this approach is proving to be invaluable. While our embrace of Unreal Engine and 3D technology might seem avant-garde, the results speak for themselves. It's about striking the perfect balance between innovation and practicality, ensuring that every project not only meets but exceeds expectations, both creatively and financially.