Consumer Cellular came to The Mayor with a social campaign aimed squarely at the major carriers, and the target was literal: a pane of glass reading "Big Wireless" set 100 yards down the fairway. Camlock Films produced and posted the series as the Austin video production company on the job, working with Juli Inkster, Justin Leonard, and Jerry Kelly. Each player got a trick shot. Juli juggled the ball off the clubface before sending it long, Jerry Kelly flopped one backward over his own head off a hill, and Justin Leonard played a tricky shot off the edge of a water hazard.

The hard part was not the golf. It was the location. We traveled to Palm Springs, California to shoot around a tour event, and golf courses are among the least convenient places to run a production: sprawling, far from any city center, and carrying real security constraints when a tournament is live. This was the first project where we built Unreal Engine animatics using Google Maps data to virtually scout the course before we ever got on a plane. That previs let us lock shot positions and a realistic day's schedule in advance, which is the only way a single shoot day works on a property that size.

We hired a local line producer, Mitchell Schwartz, who we originally met in film school, and shot the whole campaign in one day. The glass turned out to be genuinely difficult to break, so the shatters were captured as controlled practical inserts and cut in, with GoPros used throughout to keep the footage feeling native to social rather than polished broadcast. Breaking glass on a golf course also means huge tarps and a full sweep, because leaving fragments on a playing surface is not an option. Post-production, including the edit and finishing, was handled in-house.

We do not have published view counts on this campaign, so the useful takeaway is the operational one. Much of the travel discipline came directly out of our Air Force and Air National Guard work, and this project turned that into a specific playbook for shooting golf. If an agency producer needs a production partner who can run a remote travel shoot on a live course, previs it before wheels up, and deliver the post, we have already done the hard version once.