We Are Blood | “Be A Hero”

Written By KarieAnn Bondesen

1 DAY SHOOT | PRODUCTION & POST-PRODUCTION

Client: We Are Blood

Production Company: CamLock Films

Executive Producer: Morgan Bond

Director/DP: Nickolas Grisham

Producer: KarieAnn Bondeson

Editor: Alex Shultz

What do blood donation, an angry grandma, and a raccoon have in common? Why, this spot we delightfully made happen for We Are Blood. They came to us directly looking for a creative and engaging way to encourage people to donate blood. They wanted something that could speak to all audiences but that, particularly, invited the younger crowd into the blood donating arena. 

Nick came up with the creative which consisted of someone who was trying to be a hero to his community but going about it all the wrong way. The idea being that the real hero is someone who gives blood to help others. We had a few funny ideas in mind to catch the viewers intention and settled on the three pictured in the video. 

We managed to film the entire spot in one, twelve-hour day ending with the We Are Blood flagship store.

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KarieAnn Bondesen
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