AMD | “Threadripper”

1 day shoot | Production & Post

Production Company: CamLock

Producer: Morgan Bond

Director: Nickolas Grisham

Post: Ryan Girard

Concept and Pre-Production

For this project with AMD, they sought a visually engaging and technologically advanced announcement video for their latest Threadripper product. Leveraging our expertise in virtual production, we proposed using an LED volume to create a fully virtual environment. This approach not only promised a cutting-edge visual experience but also aligned perfectly with AMD's innovative brand identity. Utilizing virtual animatic storyboards, a technique we have mastered over multiple projects, we meticulously planned each scene to ensure a seamless blend of reality and virtual elements.

PRE-VIZ

Actual

Production

This was our second project utilizing an LED volume, allowing us to craft a virtual environment that was both immersive and dynamic. The LED volume provided real-time visual feedback and greater creative flexibility, enhancing the overall production quality. Shooting in a completely virtual environment posed unique challenges, such as ensuring lighting consistency and seamless interaction between the virtual elements and the live-action shots, but our amazing crew, paired with our visual animatics, allowed us to overcome these technical challenges effortlessly.

Camlock’s Commitment

The AMD Threadripper announcement video is a testament to CamLock's expertise in harnessing the latest production technologies to create visually stunning and technically sophisticated content. Our collaboration with AMD continues to evolve, and we are committed to pushing the limits of creative storytelling in the digital age along with the ever changing world of virtual production. We are continuously excited for what is to come!