Grubhub co-Brand | “Enterprise Partners”
Unwrap
Carousel Landscapes
Perfect Bite
3 DAY SHOOT | PRODUCTION ONLY
Agency: Rickhouse Media
Producer / Director: Morgan Bond
DP / Director: Nickolas Grisham
Food Stylist: Kristina Wolter
Rickhouse Media came to us with some exciting food focused content to shoot for GrubHub and seven of their enterprise partners: Chipotle, Panera, McDonald’s, Wendy’s, Buffalo Wild Wings, Panda Express, and Dunkin.’ We were supposed to shoot the week of February 17, 2021, but Austin had a massive snow storm that week, which shut down the whole city and caused a food shortage, which could have been absolutely detrimental to the shoot. We luckily ended up making the call to push the shoot and shot two weeks later instead. We worked with Rickhouse to learn not only GrubHub’s brand guidelines, but also the guidelines of all seven enterprise partners. While filming, we got triple approvals for each spot - first from the Agency, then from the client, and finally from the enterprise partners. We spent one day in studio building the table top sets and pre lighting and three days filming. The ask was for 3 videos for each enterprise partner - the Carousel Landscapes, “Wiggle Grams,” and the stop motion unwrapping videos. For the “Wiggle Grams” Nick built a custom 4 camera rig that took photos simultaneously. We were able to live monitor all the these on set - playing back the stop motion and broadcasting to the clients via Zoom. As the post timeline was cut short, we had a live colorist on set pre coloring our footage as we were shooting. We delivered 21 colored videos.