Tito’s Vodka | “Staycation”

Bandolier's Big Idea:

Bandolier, the ad agency behind this campaign, approached us with a fun, pun-filled concept that played on classic vacation cocktails, cleverly transformed into stay-at-home versions. The idea involved using seamless transitions within a single shot to move from typical vacation settings to relatable home environments. For example, "Pina Colada" morphed into "Pina Couch-lada," and "Sex on the Beach" hilariously turned into "Sex on the Bed." It was a treat to collaborate on the visual gags and execute these clever transitions.

Target Audience

These spots were primarily designed for social media, with two distinct types of content. We created polished, single-shot paid ads, beautifully shot on a cinema camera and professionally lit to boost brand status. Alongside these, we captured a variety of iPhone video alternate concepts, allowing Tito's to edit and test these more casual, fun clips on their unpaid channels. The setup was perfect for trying out spontaneous ideas, making the most of the already lit and decorated rooms.

Challenges:

The main challenge was securing the perfect location within a tight timeline. Although we had a few options in mind, a late-stage opportunity to use a new house became available, and it was a game-changer. This last-minute decision significantly contributed to the success of the project. Producing involves creatively allocating the budget across departments to ensure the final product aligns with the creative vision, a skill honed through managing hundreds of projects from start to finish.

Results:

While we're still awaiting performance data, the creative execution has been well-received, and we anticipate positive outcomes.